Selling Houses in Down Market

I attended a seminar today hosted by our local newspaper. They certainly stand to gain ad sales by hosting a motivational speaker to speak to 250+ real estate agents for free. The newspaper is certainly an efficient means to reach potential buyers quickly and at once. The speaker named Joe spoke about how much of the problems sellers are having is within themselves, and not the market. He correctly pointed out that house sales are down about 15%. Which in reality, is not that big. In fact that means that there are still 85% sales intact. His speech echoes what I have been saying all along. This is not a bad market. In fact it is a great market. If you are investing in real estate, you can snatch up all sorts of deals. The key to your success is getting in contact with the right people and listening to what they want rather than trying to sell them what you have got. His marketing technique for his own house was rather novel. He took a picture of his house and added an elephant image to the front yard and a roller coaster to the back yard to emphasize the large front and back yard. I thought that was a great idea. Anything you do to make your property stand out needs to be done.